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MARKETING & COMMS Write a campaign brief ← Choose another task BEST TOOL FOR THIS Claude Campaign briefs live or die on a sharp central message. Claude is strongest at strategic prose — it will push for one idea instead of listing ten, and the brief reads like a person wrote it. STARTER PROMPT COPY Write a campaign brief from these notes: [objective, audience, budget, timing, channels]. Include: the single message we want remembered, the audience insight behind it, deliverables by channel, how we'll measure success, and what we're deliberately not doing. WHY THIS WORKS The "deliberately not doing" section is where briefs earn their keep — scope creep starts in campaigns, too. THEN REFINE WITH COPY Pressure-test the central message: would our audience actually repeat this to a colleague? If not, sharpen it. THE SKILL MOST PEOPLE SKIP The first answer is a draft. This second prompt is where the output becomes yours — iterating is the real AI skill. GOOD ALTERNATIVE ChatGPT Fast against a standard brief template. Good when the campaign is straightforward and you need structure more than strategy. NOT THE RIGHT FIT HERE Notion AI Better at organizing a brief you've written than generating strategic thinking from scratch. ALREADY IN THE MICROSOFT WORLD? RUN IT IN COPILOT Copilot lives inside the apps you already use — often the lowest-friction way to start. Word PowerPoint STARTER PROMPT COPY In Word: "Draft a campaign brief from these notes: [paste]. Include objective, audience, key message, deliverables by channel, and success metrics." Then ask Copilot in PowerPoint to turn it into a 5-slide summary for approval. WHAT GOOD OUTPUT LOOKS LIKE One central message, not a list of ten Deliverables mapped to channels and dates Success metrics the team agreed on before launch REMEMBER Every AI output is a first draft. Review before it goes to a client, stakeholder, or your team. The judgment is yours — AI clears the path so you can focus on it.