Introducing Willow + Form Co.
Willow + Form Co.
A consulting and digital tools studio that helps growing teams turn operational friction into functional processes & systems.
After nearly two decades in project management, product ops, and cross-functional execution, I’ve learned one thing: no growth plan survives contact with a broken system.
You can have the best ideas, the most talented people, and the boldest strategy, but if your tools don’t connect, your processes don’t scale, or your team is managing by memory, you’re burning time and momentum.
That’s why I’ve launched Willow + Form Co., a consulting and digital tools studio that helps growing teams turn operational friction into functional processes & systems.
What We Do
At Willow + Form Co., we work with operators, founders, and product leaders who need:
Project management systems that support execution
SOPs and documentation that are clear, accessible, and actionable
Process discovery to identify bottlenecks and eliminate waste
Tool configuration that aligns with real work, not idealized workflows
Templates and dashboards to help teams scale
Everything we build is designed to be lean, usable, and adaptable to how your team actually works.
Why This Matters Now
Modern teams are navigating more complexity than ever. According to McKinsey, companies spend 30 to 40 percent of their time on non-value-adding activities due to inefficient systems and unclear processes.
Add hybrid work, tool overload, and shifting priorities, and even high-performing teams get stuck.
Harvard Business Review notes that most execution failures come from breakdowns in operations, not flaws in strategy. Clarity, consistency, and documentation are no longer nice-to-haves. They are operational infrastructure.
What It’s Like to Work Together
Clients typically come to Willow + Form Co. when they are:
Launching multiple products without a clear development pipeline
Managing large project loads with inconsistent communication
Losing time to duplicated work and siloed tools
Over-relying on individual memory and informal knowledge transfer
We start with a discovery session, then co-create systems that reflect your goals, people, and pace.
Ready to Work Better
Is your team spinning its wheels, running at maximum capacity, or simply convinced there must be a better approach? I'd love to connect.
Book a discovery call and let's discuss your current situation, where you're facing challenges, and how we can move forward together; calmly, clearly, and effectively.
Sources
McKinsey & Company: The Overlooked Essentials of Employee Well-Being
Harvard Business Review: Why Strategy Execution Unravels